UKinbound has released its latest Business Barometer results, revealing a surge in growth from the Chinese market in July and August this year.
In the research, 30% of members stated that China was now their main growth market, while the USA ranked second, with 11% of members stating it was their largest growth market.
China and America have continually ranked first or second as the leading growth markets for UKinbound members since July 2015, but this is the first time that over 30% of members have experienced growth from just one of these markets.
Mark McVay, the bureau’s chairman, concluded: “It’s also very encouraging to hear that the Chinese visitor market is going from strength to strength. In 2017, visitation from China grew by 29%, while spending increased by 35% compared to 2016, and it looks like this upward trend is set to continue for our members.”
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