The Hospitality Sales and Marketing Association International (HSMAI) and ITB China have joined together to promote education and professional development in the hospitality industry. Founded in 2005, HSMAI is a federation of regions with more than 7,000 members committed to growing business for hotels and their partners and has recently recruited Asia’s top hotel revenue managers to join forces to produce a training program that underpins a new online industry education platform. Appropriately, ITB China, taking place from 16 to 18 May in Shanghai, is holding a dedicated Education & Job Day on 18 May at the ITB China Conference focusing on the exchange of educational knowledge and the promotion of career opportunities of current and future talents of the Chinese travel industry.
HSMAI will be conducting an interactive training workshop in the presentation hub on 18 May 2018 starting at 11.10 a.m. which is based on the Rooms Forecasting Course and suitable for all hotel staff. This is part of HSMAI’s Certificate in Revenue Management (Hospitality) launched in 2017 and created by the senior leaders of Revenue Management in hotels around the world. The session is free for all ITB China attendees.
David Axiotis, General Manager ITB China says: “I am excited about the opportunities our partnership with HSMAI will provide in promoting education in the hospitality industry. HSMAI’s session at ITB China fits in perfectly with the portfolio of our newly launched Education & Job Day.”
The comprehensive 10-course program of HSMAI’s education platform combines a series of practical exercises and fast-track learning chapters that examines all key aspects of revenue management from forecasting, distribution, pricing, market segmentation, to data analysis, business intelligence and marketing.
“The Revenue Director role is evolving quickly and they are taking on extra responsibilities such as digital marketing, meeting space and food & beverage but until now there hasn’t been a cost-effective training option,” says Jackie Douglas, President HSMAI Asia Pacific.
One of the course creators, Puneet Mahindroo, Senior Director of Hotel Marketing & Revenue Management, APAC, Four Seasons Hotels & Resorts, and Chair of the HSMAI Asia Pacific Revenue Advisory Board, urged his industry colleagues to get behind the project. “All Revenue Directors should use this program to fill their revenue staffing pipeline by enrolling sales, reservations, front desk staff to discover who has the talent and skills for revenue management.”
Ms. Douglas says Revenue Management offers excellent career opportunities and is becoming increasingly diverse. “This course was developed by hoteliers for hoteliers, who have been struggling to fill positions in their fast-growing revenue management teams with properly trained employees.”
HSMAI provides hotel professionals and their partners with tools, insights, and expertise to fuel sales, inspire marketing and optimize revenue and is an individual membership organisation, comprising members in 31 countries and 60 chapters worldwide, including the Asia Pacific region.