Hilton to introduce new brands to China
Hilton is planning more than 400 hotels in Asia Pacific and expects to introduce more brands into China, considered a key market in its future strategy.
Upon opening Hilton Group’s 200th hotel in the Asia-Pacific region with the unveiling of Waldorf Astoria Chengdu on July 31st, Hilton Worldwide’s president for Greater China & Mongolia Mr. Jin Qian said that there would be new Hilton brands introduced to China soon.
Martin Rinck, Hilton Worldwide's president of Asia Pacific region, said that 400 Hilton hotels are in the pipeline for the Asia Pacific region, and its hotel portfolio will continue to expand. Mr. Qian believes that the Asia Pacific will present great potential as the region, especially Southeast Asia, is drawing an increasing number of Chinese tourists making more visits to those destinations.
Meanwhile, Hilton Worldwide recently announced its key financial data for the second quarter of fiscal 2017 – net income reached USD 167 million, RevPAR increased by 1.8% YoY, and occupancy increased by 0.4% YoY.
In addition to Hilton, other international hotel groups such as Marriott, InterContinental and others are also expanding in China. Marriott International Group’s CEO Greater China Stephen Ho stated last year that Marriott would continue to eye development in second-, third- and even fourth-tier cities in China. InterContinental Hotels Group had a hotel count of 300 in Greater China as of April this year, and is likely to double that the number within the next 3-5 years at the current expansion pace. The industry believes that China's second- and third-tier cities will see keener competition among hotel groups in the time to come. (Translated by Xenia)