British Airways has selected Viator as its preferred destination activities provider. (4/3/2007)
The affiliation with Viator will provide British Airways customers with direct access to nearly 3,000 sightseeing tours and activities in many of the more than 550 destinations the airline serves around the world.
British Airways, as well as its subsidiary, BA Holidays, join a European network of more than 600 affiliates currently offering Viator’s destination activity content through seamless technology integration with their own branded websites.
“British Airways is focused on providing benefits to our customers through our own services and through innovative alliances and industry partnerships,” said Claire Bentley, managing director, BA Holidays. “Our affiliation with Viator provides our customers with access to tours and activities that maintain the same standards they have become accustomed to when booking flights, hotels and holiday packages with British Airways and BA Holidays.”
British Airways will be offering Viator’s destination activities to its customers through direct integration in the www.BritishAirways.com purchase path, as well as the popular BAHolidays.com website.
“As British Airways is focused on providing its customers with the best possible experience in air travel, Viator is dedicated to helping travelers get the most out of their journey by providing them with access to experiences they may not be able to find on their own,” said Rod Cuthbert, chief executive officer and founder of Viator.
“We are seeing first-hand the trend toward travelers booking their destination activities online in advance of travel, particularly in the UK and Europe, with our sales in the region up nearly 70 percent since 2005. We are excited to be working with British Airways to bring this valuable service to their loyal worldwide customers,” said Cuthbert.