Search results for “travel funnel”
Key to targeting “second wallet” – ascertain the style of travel
11/13/2017|10:29:42 AM|
A layer of intelligence that can ascertain an individual or a family’s way of travelling or intent is key to monetising the traffic. This is a key reason why Ctrip has chosen to acquire the US-based Trip.com.
Lufthansa counts on NDC XML API to run flagship stores in China
11/27/2017|11:03:21 AM|
The Lufthansa Group intends to capitalise on the growing reach of Alibaba and other ecosystems. The complexion of digital commerce can change in the next few years in China.
Retailing isn’t just about monetisation, also about being “smarter” than ever
11/03/2017|10:21:12 AM|
The pace with which retailing continues to evolve means random selling of air ancillaries and non-air ancillary products won’t work or pay off in the future.
Distribution shouldn't be just about selling, count on data, too!
10/18/2017|1:21:51 PM|
What encompasses "airline distribution" needs to evolve, and the same shouldn't be only about selling or completing a transaction, says Guoxiang Wu, SVP, Marketing Division, China Southern Airlines.
IHG’s mantra for localization in China – be “fully embedded”
08/31/2017|10:05:17 AM|
When you understand data, technology, media mix etc. by being in proximity with local partners, it can pave the way for apt localization, asserts Billy Turchin, VP, Digital and Voice, IHG Greater China.
Meituan Travel grosses 18 million room nights of hotel bookings in July
08/11/2017|8:06:20 PM|
Meituan Travel registered more than 18 million room nights of hotel bookings in a single month in July, an increase of 50% year on year.
Counting on technology to overcome breakdown in personalization
07/24/2017|4:35:01 PM|
The blend of Bluetooth beacon technology, hyper local marketing, and GPS geo-fencing can help hotels to convey what they have to offer and in turn, improve the overall stay experience.
Priceline Group CEO: online travel in China may still witness “significant volatility”
06/19/2017|1:58:57 PM|
Priceline CEO Glenn D. Fogel believes that price is still incredibly important in China's OTA market. The key of setting up a brand in China is to understand ecosystems – Baidu, Alibaba and Tencent.
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