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Unlock new growth opportunities for travel brands on China’s social media platform Bilibili.

12/24/2025|2:02:42 PM|

A fresh insight every week

Chinese tourists cut spending in Japan, hurting luxury sales

09/11/2025|3:14:52 PM|

From April to June 2025, the average shopping expenditure of Chinese visitors to Japan fell by 29% year on year.

Marketing to Chinese Travelers: 3 Key Trends on Xiaohongshu

12/17/2025|4:13:07 PM|

A fresh insight every week — Understand how Chinese traveler demand is changing via Chinese social media platforms.

Diamond status inflation is driving China’s middle class away from Hilton

12/24/2025|11:09:18 AM|

A surge of status matches, challenges, credit card holders, and third-party promotions has led to a rapid spike in the number of Diamond members.

How young people choose their next trip today

11/27/2025|11:49:38 PM|

Over the past two years, the number of unique and specialty hotels on Douyin has increased by 73%.

Guangzhou and Shenzhen overtake Hong Kong as Greater Bay Area’s inbound tourism map is redrawn

11/26/2025|12:04:43 AM|

A reshaped transportation landscape is redefining the area’s travel dynamics.

Hotels + travel agencies: A smarter play than competing with OTAs

11/19/2025|2:30:31 PM|

Non-standard hotels shouldn’t focus solely on private channels.

Foreign airlines pulls back from China routes

11/20/2025|3:01:21 AM|

China-Thailand flights recovered only 53.8% this summer.

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