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Marketing to Chinese Travelers: 3 Key Trends on Xiaohongshu

12/17/2025|4:13:07 PM|

A fresh insight every week — Understand how Chinese traveler demand is changing via Chinese social media platforms.

McKinsey: Global shifts in traveler behavior

09/18/2025|8:42:20 PM|

70% of global travelers want to experience destinations like a local.

Why Yunnan homestays’ anti-Trip.com fight backfired

12/17/2025|3:32:48 PM|

OTA platforms act as regulators for consumers.

Solo trips surge among young travelers

09/28/2025|1:49:36 AM|

The global solo travel market is expected to reach USD 1.07 trillion by 2030.

Inbound tourism landscape in China’s Greater Bay Area is shifting fast

11/28/2025|10:36:11 AM|

A fresh insight every week — a must-follow series for global executives eyeing the China travel market.

What Xiaohongshu reveals about Chinese travelers' new needs

12/10/2025|3:45:49 PM|

A fresh insight every week — Understand how Chinese traveler demand is changing via Chinese social media platforms.

40% of China-Japan flights slashed: where is the capacity shifting?

12/23/2025|10:44:34 AM|

Capacity withdrawn from Japan is partly being redirected to Southeast Asia.

New signals from Douyin show young Chinese choosing destinations by community and lifestyle

12/03/2025|3:09:59 PM|

A fresh insight every week — Here’s a quick look at how Chinese traveler demand is changing.

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40% of China-Japan flights slashed: where is the capacity shifting?

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Mainland China visitor growth to Japan slows in November — Shizuoka most exposed

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Over 40% of China–Japan flights in December canceled, with more than 1,900 services cut

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JTB forecasts 3% decline in Japan inbound tourism in 2026 as China outlook clouds

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