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What new shifts are emerging in China’s travel market for 2026?

01/09/2026|8 months ago

Here’s what the data reveals—and where the opportunities lie.

Mainland China visitor growth to Japan slows in November — Shizuoka most exposed

12/19/2025|9 months ago

Highest dependence on mainland Chinese guests: 45.0%.

Another foreign airline ramps up new China routes

01/06/2026|8 months ago

The number of Chinese tourists had already approached one million in the first ten months of 2025.

Equestrian tourism in China: How horse-riding holidays are gaining popularity among Millennials

12/01/2025|10 months ago

For Millennials, horseback journeys across China are emerging as a new way to travel deeper, nurture wellbeing, and connect with authentic local culture.

Chinese women embrace solo travel in Japan

10/09/2025|11 months ago

One-person travelers” now account for 22% of all Chinese tourists.

Chinese travelers halve hotel bookings in Japan

12/04/2025|10 months ago

Overall booking volume has fallen by about 9%.

Marketing to Chinese Travelers: 3 Key Trends on Xiaohongshu

12/17/2025|9 months ago

A fresh insight every week — Understand how Chinese traveler demand is changing via Chinese social media platforms.

McKinsey: Global shifts in traveler behavior

09/18/2025|1 years ago

70% of global travelers want to experience destinations like a local.

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