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What new shifts are emerging in China’s travel market for 2026?

01/09/2026|5:35:25 PM|

Here’s what the data reveals—and where the opportunities lie.

Over 40% of China–Japan flights in December canceled, with more than 1,900 services cut

12/02/2025|11:38:23 AM|

This could dampen consumption in the Kansai region, which has particularly strong economic ties with China.

Chinese travelers halve hotel bookings in Japan

12/04/2025|7:17:51 PM|

Overall booking volume has fallen by about 9%.

What Xiaohongshu reveals about Chinese travelers' new needs

12/10/2025|3:45:49 PM|

A fresh insight every week — Understand how Chinese traveler demand is changing via Chinese social media platforms.

Chinese women embrace solo travel in Japan

10/09/2025|5:24:59 AM|

One-person travelers” now account for 22% of all Chinese tourists.

McKinsey: Global shifts in traveler behavior

09/18/2025|8:42:20 PM|

70% of global travelers want to experience destinations like a local.

Why Chinese tourists are turning away from Thailand and heading to Japan?

05/29/2025|4:59:15 PM|

Thailand’s tourism industry is expected to see its first decline in nearly three years.

Chinese tourists to Japan nearly double in early 2025

03/24/2025|8:36:19 PM|

Japan remains top destination despite economic headwinds.

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