Search results for “soft brand”
Why airlines bet on sports marketing?
09/30/2025|8:31:39 AM|
Co-creating a cross-cultural consumer experience.
Vloggers boost China’s soft power; Banyan strengthens multi-branded presence | Daily Brief
04/08/2024|6:23:10 PM|
Trip.com launches free Shanghai city tours for international travelers; Big three Chinese airlines extend losing streak as smaller rivals rise.
China’s hotel market enters a zero-sum game amid brand reshuffling
03/07/2025|11:20:09 PM|
More than 1,000 midscale and above hotels shut down in a year.
H World strengthens direct B2B sales capability
08/23/2024|12:59:25 PM|
The number of room nights booked directly via the hotel company's B2B platform exceeded six million in the April-June period.
Delisting risk for US-listed Chinese firms nearly halves; Hotel giant to quit economy soft-brands | Daily Brief
08/30/2022|12:03:52 AM|
The Ritz-Carlton Club elevated experience launches in mainland China; Loss of Chinese tourists forces Europe’s luxury retailers to rethink.
Hotel giant H World sees Q2 revenue down 5.7%, plans to quit economy soft-brands segment
08/29/2022|11:01:00 PM|
Q3 Revenue is projected to rise 13&-17%.
H World introduces new app as part of digitalization drive
11/30/2022|2:55:11 PM|
The hotel company has completed several projects to strengthen loyalty and guest experience-related objectives.
Q2 proves to be turbulent as well as promising for H World
08/31/2022|5:18:06 PM|
The mixed performance came in considering that the company’s European operations recovered to attain 2019 levels, whereas H World continued to focus on maintaining a healthy cash position for its operations in China.
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