Search results for “short video”
“Shanghai Female Socialites Group Buy” exposé online triggers social media buzz on luxury hotels
10/27/2020|12:23:24 PM|
5-Star Luxury hotels tagged and their products and services listed for collaborative consumption by social media group “Shanghai Female Socialites”.
Finnair partners TravelSky, Tongcheng-Elong; PMS firm secures funding | Daily Brief
09/30/2020|12:11:04 AM|
Alibaba acquires a minor stake in a major tour operator; Travel experiences platform KKday raises $75 million in C round.
From WeChat 1.0 to 2.0 – Digital marketing takeaways for travel brands
08/19/2020|4:27:30 PM|
The most forward-thinking brands understand that consumers want to interact in a way they do every day with each other – through conversations.
Unlimited passes are fine, but airlines must focus on passenger confidence
08/19/2020|5:58:40 PM|
Sales initiatives like unlimited flight passes can pave way for a decent sized cash-flow injection in the short-term. In addition to exploring more options for revenue generation, there is also a need to focus on other aspects to boost the passenger confidence.
Discount pricing + digital tools drive domestic travel transactions in China
07/23/2020|6:04:56 PM|
Chinese online platforms are focusing on digital tools, especially live-streaming, to revive spending. The plan is to drive domestic travel sales volume through discounts, a tactic being described as a short-term phenomenon.
Video sharing app TikTok challenges Ctrip and Meituan in their stronghold
07/30/2020|12:24:25 AM|
Video sharing platforms TikTok or Kwai are more interested in carving out their own niche in the local lifestyle services segment rather than being merely a traffic portal for Ctrip and Meituan.
Home-sharing platform Xiaozhu partners with lifestyle social network Xiaohongshu
07/16/2020|10:19:41 AM|
People relied more on generic content platforms for travel inspiration and decision making than they did on vertical platforms like OTAs, according to a report.
Travel live streaming marks changes for digital marketing after COVID-19
06/24/2020|11:08:38 AM|
Live streamers need to offer popular and quality products at heavily discounted prices, but that may pose a dilemma between increasing demand and maximizing profitability.
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