Search: programmatic advertising - ChinaTravelNews

Home
Region
- China
- International
Travel Sectors
Insight
Events
About

Search: programmatic advertising

Loading...

FOLLOW US

WEEKLY NEWSLETTER

Join our 85,000+ subscribers and stay updated on the lastest China travel news

MOST POPULAR

Loading...

TOP

ChinaTravelNews

Upcoming Events|About Us|中文版

ChinaTravelNews is a wholly owned subsidiary of

©2026 TravelDaily China.

Region
China
International

Travel Sectors
Online & Travel Tech
Accommodation
Air Travel
Distribution
Opinions
Brief & Review
Destinations
Business & MICE
Transport & Mobility
Corporate News

Insight
Funding
M & A
People
Reports
Marketing
Trends

Contact Us
Advertising & Sponsorships
+86 020-28829360
sponsorship@traveldaily.cn
News
+86 020-28829721
news@traveldaily.cn

©2026 广州力矩资讯科技有限公司粤ICP备06070077号

Programmatic advertising – travel advertisers need to be spot on with it

06/10/2015|10 years ago

OTAs like Ctrip are already eyeing benefits of programmatic advertising, whereas hotel companies need to catch up.

Air China’s direct selling keeps pace with its international expansion

09/08/2016|9 years ago

Air China is assiduously improving both domestic and international websites, as well as its mobile App.

Understanding intricacies associated with digital ad market in China

05/27/2016|9 years ago

Be it for dealing with data “walled garden” within the so-called BAT (Baidu, Tencent and Alipay) ecosystem, having a single view of the customer or video viewability assessment, coming to grips with such issues is vital to optimize digital ad expenditure.

NH Hotel’s trump cards for China - authenticity of brands and collaboration

05/17/2016|9 years ago

NH Hotel’s decision to foray into China comes at a time when the whole sector is buzzing with rapid expansion. A look at how the European company is approaching this market.

Improving the efficacy of programmatic ads with local infrastructure

03/31/2016|10 years ago

Criteo has recently set up a data center in China to overcome “data gaps” and build efficient connection for improved programmatic trading and real-time bidding.

RTB can deliver provided it is backed by astute planning

09/30/2015|10 years ago

A major component of real-time bidding or RTB is to act on several layers of data. Ctrip and Zamplus provide an insight on how to plan for such digital marketing campaigns.

Luring Chinese for international travel – a game that is getting bigger and bigger

03/26/2015|11 years ago

Foreign tourism boards are trying to capitalize on this opportunity as international travel is increasingly getting more accessible for Chinese households.

12Go

READ MORE