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Search results for “messaging”
Back to basics: online reputation management
02/13/2019
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9:16:09 PM
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Hotels should strengthen their monitoring of online reviews and provide effective feedback as great online reputation is essential for positive brand awareness and increased customer satisfaction.
Big data and the need for a data strategy
02/01/2019
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4:52:58 PM
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Amazon’s recommendation engine is estimated to generate more than 1/3 of its purchases by using AI to identify, rank, and serve up recommendations. But what would happen if Amazon decided to start selling hotel rooms using this knowledge?
Why Airbnb must avoid the tech trap OTAs fell into for years
01/31/2019
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6:02:53 PM
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After doing the numbers, the OTAs soon realized that connected properties could provide over five times the number of bookings compared to non-connected properties.
How travel brands can get more from social media?
01/25/2019
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6:44:31 PM
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The implications of invisible sharing is that while they may be less able to track what are said about holiday destinations in private messaging, but the brand’s content is probably getting shared far more than you might think.
Chinese tourists use mobile pay abroad more than cash in 2018
01/22/2019
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9:32:30 AM
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Transaction volume skyrocketed from around $5 trillion in 2016 to nearly $16 trillion by the first quarter of 2018, according to Analysys data cited in a Hillhouse Capital report.
SnapTravel raises $21 million with an assist from NBA star Steph Curry
12/05/2018
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2:46:39 PM
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Founded just two years ago, the platform has engaged with over 2 million customers in over 150 countries and has led to more than $50 million in hotel sales this year, 450% more than last year.
All you need to know about hotel guest loyalty
01/18/2019
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3:43:55 PM
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There’s a lot of talk in the travel industry these days that travelers aren’t loyal to hotel brands anymore; it’s all about price and perks. But is this really true? Does hotel guest loyalty exist without paying for it—and if so, how?
What the post-disruptive marketing landscape will look like?
01/17/2019
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2:29:48 PM
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Of those predictions, perhaps the most disruptive to the current prevailing marketing perspective is the idea that customer experience initiatives may be facing a pullback.
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