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NH Hotel’s trump cards for China - authenticity of brands and collaboration

05/17/2016|10 years ago

NH Hotel’s decision to foray into China comes at a time when the whole sector is buzzing with rapid expansion. A look at how the European company is approaching this market.

Understanding TripAdvisor’s product creation flow

05/16/2016|10 years ago

The global hotel distribution landscape is in the middle of yet another intriguing phase. The likes of TripAdvisor and Google are to refine their offerings on an ongoing basis. Known for their dexterity, such entities have the power to build a stronger brand affiliation via their product and technology expertise, holding on to the massive traffic with valuable propositions.

eHi upbeat about prospects despite marginal loss in Q4

04/05/2016|10 years ago

eHi expects 2016 to be another record year for its revenue growth. The team is counting on its integrated business model, brand awareness and mobile infrastructure.

Uber China matures as stronger more localized service

11/30/2015|10 years ago

Uber China’s strategy director Zhen Liu said Uber’s market share in China has grown from 2% in the beginning of the year to 35% now.

Bus ticket platform 12308 raises US$7.8 million to launch O2O coach service

11/05/2015|10 years ago

Bus ticketing platform 12308 has received an investment worth RMB50 million from China Transinfo to help its plans to offer O2O long-distance coach service.

Planning and promoting apps – a different ball game in China

06/25/2015|11 years ago

There are many interesting aspects that mobile specialists and marketers needs to consider in order to work on a relevant app and popularize the same in China.

Home Inns to focus on mid-range brand and business travel platform

04/09/2015|11 years ago

Home Inns will expand its Homeinn Plus hotels by 80 to 100 properties this year, as well as launch its Qiake-in guest platform.

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