Search results for “loyalty”
Customer loyalty in a hyper-segmented hotel landscape
05/22/2019|10:18:45 AM|
The greatest value in today's rewards programs should lie in hotel companies' ability to collect, store and utilize data more effectively to help brands offer guests more personalized experiences.
Trip.com upgrades loyalty benefits with TripPLUS
04/24/2019|4:31:10 PM|
Members will now earn 25 Trip Coins for every $100 they spend on flight bookings, 80 Trip Coins for every $100 spent on hotel bookings, and up to 120 Trip Coins for every hotel review they post.
Accor rebrands and launches a new loyalty program
02/22/2019|6:02:59 PM|
Accor spends $700 million a year on sales and marketing while Marriott spends $4 billion and Hilton more than $2.2 billion, Accor intends to catch up with what competitors spend.
Fintech OpenSparkz scores $1.5 million to tidy up loyalty-card space
02/19/2019|9:43:09 AM|
OpenSparkz is a Platform-as-a-Service startup allowing consumers to consolidate multiple loyalty and points programs into one.
Hotel direct booking efforts create lasting loyalty
02/01/2019|5:38:19 PM|
The consumers generally believe that they won’t get a bad deal booking brand.com but they won’t get the best deal.
OpenTable encourages diners to travel with its new loyalty play
01/21/2019|6:41:53 PM|
Loyalty connection between Kayak and OpenTable hints at a future where all of Booking Holdings’ six brands are presented to consumers as a comprehensive, consolidated platform.
All you need to know about hotel guest loyalty
01/18/2019|3:43:55 PM|
There’s a lot of talk in the travel industry these days that travelers aren’t loyal to hotel brands anymore; it’s all about price and perks. But is this really true? Does hotel guest loyalty exist without paying for it—and if so, how?
Looking at novel variables for evaluating e-commerce activities of shoppers
12/18/2020|8:00:59 AM|
Where is “night economy” thriving? How can online grocery shoppers be targeted for travel products? Agile travel e-commerce brands can learn from China about how to find ways to get into the shopping loop of consumers and boost their business recovery.
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