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Marketing to Chinese Travelers: 3 Key Trends on Xiaohongshu

12/17/2025|4:13:07 PM|

A fresh insight every week — Understand how Chinese traveler demand is changing via Chinese social media platforms.

What Xiaohongshu reveals about Chinese travelers' new needs

12/10/2025|3:45:49 PM|

A fresh insight every week — Understand how Chinese traveler demand is changing via Chinese social media platforms.

Duty-free giant set to exit Shanghai airports

12/12/2025|10:42:57 AM|

The appeal of duty-free shopping is shifting from “discounts” to “experience + emotional value.”

New signals from Douyin show young Chinese choosing destinations by community and lifestyle

12/03/2025|3:09:59 PM|

A fresh insight every week — Here’s a quick look at how Chinese traveler demand is changing.

Japanese new year travel to China stays resilient despite tensions

12/08/2025|10:59:58 AM|

Bookings for Hankyu Travel’s tours to mainland China have more than tripled.

25 million foreigners visited China — most opted for budget hotels

12/06/2025|10:23:15 AM|

The majority of foreign guests staying at budget hotels come from Southeast Asia and South Asia.

Chinese women embrace solo travel in Japan

10/09/2025|5:24:59 AM|

One-person travelers” now account for 22% of all Chinese tourists.

Japan tops 30 million visitors in first nine months — fastest on record

10/21/2025|3:45:04 PM|

Growth in per-visitor spending slowed.

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40% of China-Japan flights slashed: where is the capacity shifting?

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Mainland China visitor growth to Japan slows in November — Shizuoka most exposed

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Over 40% of China–Japan flights in December canceled, with more than 1,900 services cut

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Trip.com Group reports 16% rise in Q3 revenue, inbound travel bookings surge over 100%

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China grants 30-day visa-free entry for UK citizens

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