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Search results for “digital ad spending”
Priceline and Expedia Are Google’s Two Most Important Advertisers
05/25/2014
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9:57:04 PM
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Researcher eMarketer has just released a report on U.S. trends in digital advertising spending, but one thing isn’t changing in 2014: the Priceline Group will indisputably be the largest spender, and Expedia Inc. won’t be too far behind.
US travel marketers increasing digital ad spending as Google tweaks the rules
06/13/2012
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9:56:10 AM
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eMarketer estimates that US online leisure travel ad spend will grow 23.4% to $3.16 billion in 2012. And “Google is changing the rules” and driving up ad spend.
Google: The next big thing?
05/26/2014
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12:00:33 AM
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DOES Google want to own the online travel-booking market? There is contrasting evidence.
Mobile, Video Lead Travel Ad Spending Increases
10/18/2013
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9:48:16 AM
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Attracting potential travelers is a constant balancing act for advertisers. Travelers draw inspiration from myriad channels and visit dozens of websites on average before purchasing, so as digital devices and platforms proliferate, choosing where to allocate advertising bandwidth is becoming more challenging.
Lots of people, bad traffic, no road rules and this investor is in
08/13/2012
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9:58:45 AM
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Following his exit from Qunar, Fritz Demopoulos has set up his own investment fund, Queen’s Road Capital and he has one simple rule when it comes to making bets.
A guide to going mobile for hoteliers
04/22/2012
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10:04:57 PM
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Planning a strategy to better capitalize on business that comes through the mobile channel is imperative for maintaining a successful hotel, experts said during an HSMAI digital marketing webinar.
Strategies to stay ahead in online travel marketing
12/29/2011
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9:41:49 AM
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Digital marketing has increased tremendously this year, and in any year-to-year comparison, it’s time to go harder. Digital marketing holds the key to gaining market share, increasing customer value and increasing incremental revenue. Digital marketing is the 2012 version of “recession chops.
How much are travellers willing to spend when booking travel on mobile device?
08/04/2011
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9:58:49 AM
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A study in the US has indicated that 43 percent of consumers would feel comfortable spending $200 or less when booking travel on a mobile device.
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