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Search results for “digital ad spending”
Personalisation – it’s about embracing smartness
10/11/2015
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10:25:59 PM
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How are travel companies trying to be smarter with personalisation? We learn from Dave O’Flanagan, co-founder and CEO of Boxever.
Despite headwind, Qunar triples its mobile revenue, bets on merchant model
08/26/2015
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8:51:34 AM
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Qunar has said that it is “closing the gap” with market leader Ctrip and that leisure travel in China is “immune” to the recent slowdown in the country’s growth.
Despite recession, Brazil may see digital travel boom
07/13/2015
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11:22:47 AM
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It seems like a paradox. Brazil faces “its worst recession in 25 years“, reports Bloomberg News.
Programmatic advertising – travel advertisers need to be spot on with it
06/10/2015
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9:24:08 AM
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OTAs like Ctrip are already eyeing benefits of programmatic advertising, whereas hotel companies need to catch up.
China brands special part 2: Hotels - Digitalization and quality consistency
06/01/2015
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12:02:26 PM
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Part of a three-part special series, ChinaTravelNews takes a look at the Travel industry brands that made the list. Part 2 takes a look at hotels, with three making the list.
Luring Chinese for international travel – a game that is getting bigger and bigger
03/26/2015
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7:24:39 AM
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Foreign tourism boards are trying to capitalize on this opportunity as international travel is increasingly getting more accessible for Chinese households.
Homeinns Hotel Group leaves its comfort zone, targets mid-scale segment
05/15/2015
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10:55:00 PM
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Despite facing its toughest quarter since Homeinns was established in 2002, the group is hopeful of building on its positive metrics from Q1
How TV and mobile technology are changing the face of destination marketing
04/19/2015
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4:02:09 PM
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Up until recently, most destination marketing was done with traditional media: newspapers and magazines, public transportation, and television.
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