Search results for “digital”
Hotels in China dig deep to evaluate what makes data an asset
08/05/2019|4:59:49 PM|
The result-oriented approach is starting to stand out as hotels are now assessing ways to use insights, both via automation for digital touchpoints as well as equipping their staff at a property level, to serve their guests better.
Chinese tourism to Japan rises 11.7% despite new tax as visa process goes digital
07/19/2019|2:12:20 PM|
Japan introduced a new departure tax of JPY1,000 (USD9.20) at the beginning of the year, applicable to all travelers leaving the country, but this has done little to dent tourism numbers.
How independent hotels can win direct bookings
07/12/2019|5:30:03 PM|
Independent hoteliers must understand that digital marketing consists of three distinct, but interconnected and interdependent categories.
Crafting a digital strategy for “not-a-go-to-brand” in China
07/03/2019|5:37:51 PM|
Air France KLM is open to embracing various touchpoints in China, including the ones owned by 3rd party channels/ platforms.
Airbnb, Expedia, Google: 4 lessons the hotel industry can learn from the digital giants
06/28/2019|4:24:11 PM|
From meaningful brand architecture to brand expansion strategies, a look at key lessons traditional hospitality players can learn from the digital giants.
Facebook’s new Libra cryptocurrency could solve travel payments dilemma
06/19/2019|6:16:50 PM|
It’s unlikely that one new currency would be a panacea for such a complex issue as payments, but it could help spur new solutions.
Accor’s renewed focus – aspirational and experiential aspects of a guest
06/11/2019|4:16:13 PM|
The driver for Accor going forward is the renewed focus on live + work + play aspects of a guest and owning the relationship, drifting away from being just owner of properties.
Shangri-La launches e-Services under WeChat ecosystem to enhance digital experience
05/29/2019|1:53:53 PM|
From 1 June, WeChat Mini Programme and WeChat online pay service will be available in all 50 Shangri-La properties in mainland China.
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