Search results for “destination-based marketing”
Understanding intricacies associated with digital ad market in China
05/27/2016|9:08:23 PM|
Be it for dealing with data “walled garden” within the so-called BAT (Baidu, Tencent and Alipay) ecosystem, having a single view of the customer or video viewability assessment, coming to grips with such issues is vital to optimize digital ad expenditure.
Establishing a data-driven digital platform for Chinese travellers
06/06/2016|1:38:31 PM|
Foreign hotel brands’ digital assets are increasingly looking at offering a flexible and personalized experience to Chinese travellers, even learning from other Chinese websites in addition to their own proprietary findings.
Triploc raises RMB 27 million in Pre-A round
06/01/2016|3:42:20 PM|
Outbound tour service social platform Triploc has completed its Pre-A round funding with RMB 27 million from Spring Airlines, Feima Fund and Qingcong Capital. The funds will be invested in beefing up its senior management and expanding its business ecosystem.
Tuniu banks on transaction volume for “favourable pricing”
06/01/2016|10:22:25 AM|
Tuniu is counting on their intrinsic strengths to not only sustain fruitful supplier relations, but also diversify to meet the demand for self-guided tours and target additional revenue streams.
Mankr receives millions of yuan in an angel round
06/02/2016|11:43:44 AM|
Outbound travel service platform Mankr said that the company has completed an angel round in May with millions of yuan from an individual investor.
Counting on prowess of social content to fill seats
05/09/2016|10:32:31 PM|
Cathay Pacific has been running a campaign, relying on stories/ content to entice people in the US to take the leap and travel to China.
LY.com partners with AnnualLeave in strategic investment for IP-based entertainment
03/24/2016|11:32:16 AM|
LY.com announces that it has taken a stake in AnnualLeave and has become the company’s second largest shareholder. The equity participation is seen as LY.com’s major move to sharpen its strategy on IP-based entertainment.
Chinese tourist arrivals to US surge 53% in 2015
04/12/2016|8:13:32 AM|
Chinese tourist traffic to US grew by 53% YoY in 2015, after the US government extended the validity of multiple entry visas for Chinese visitors to 10 years in 2014
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