Search results for “destination marketing”
To lure Chinese tourists, Australia needs to get Kylie out of its head
01/06/2020|11:06:33 AM|
Experts say the traditional reliance on blue skies and beaches may work well in the West, but won’t cut it with the Gen Y and Gen Z Chinese consumer.
Ctrip to develop tourism in Morocco
09/09/2019|2:03:29 PM|
The partnership spans three years and aims at increasing the visibility of Morocco's destination in China, notably through digital advertising campaigns.
Succeeding in the arena of destination marketing - How LA Tourism excels?
05/16/2019|7:57:07 AM|
Los Angeles attracted 1.2 million visitors from China last year. The figure is an all-time, making Los Angeles the number one ranked U.S. city for Chinese travellers.
Destination-based marketing adapts location-driven strategies for consumers on the move
05/09/2019|6:20:04 PM|
Destination-based marketing refers to a way of targeting on-the-go consumers.
WeChat Alliance launched to connect global destinations with Chinese travelers
12/03/2019|2:50:54 PM|
The WeChat Alliance initiative comprises four programs: Destination Service Digitalization, Industry Growth Workshop, Industry Growth Fund and Alliance Summit.
Annual wrap-up: 12 major travel news events in 2019
12/26/2019|4:42:58 PM|
Buoyed by technological innovations and transformation in consumer demands, the travel sector has soared despite turbulence in the year.
Booking.com chairwoman on China market, brand synergy and new growth engines
12/09/2019|8:10:43 AM|
Early entry was but the first step of Booking.com’s game plan on building its presence in China, and partnering with major local players is deemed essential.
Global top 3 tourism nations unveiled, China's hotel markets remain strong and more
01/17/2020|4:57:00 PM|
OYO is firing thousands of staff across China and India; Six Flags is struggling with its planned parks in China and might scrap plans to complete them.
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