Search results for “data optimization”
RTB can deliver provided it is backed by astute planning
09/30/2015|11:24:50 AM|
A major component of real-time bidding or RTB is to act on several layers of data. Ctrip and Zamplus provide an insight on how to plan for such digital marketing campaigns.
Smart itinerary planner Mioji set to publicize product with latest financing
09/16/2015|10:59:04 PM|
Smart travel itinerary planner Mioji Travel had completed its B Round Financing raising US$20 million from lead investor BAI, and other investors including Morningside Venture Capital and DCM.
Technology and local partnership –that’s what Expedia is banking on in China
09/15/2015|10:59:51 PM|
Expedia believes it can lend a strong dimension to Chinese domestic intermediaries’ strategy to capitalize on demand for outbound travel .
How is Priceline Group gearing up to cast its spell on China?
09/14/2015|10:53:25 AM|
The group now has over 500 employees based in China, 10 offices across the country with another two planned to open towards the end of the year.
Air China achieves steady direct sales growth in first half
09/02/2015|6:22:23 PM|
After rolling-out a series of initiatives to improve the operational performance of its e-commerce platform, Air China is witnessing positive results.
Getting ready for a deregulated travel market in China
08/19/2015|10:49:24 PM|
Travelport is preparing itself for full deregulation in the Chinese distribution market. The company believes it can play an integral role in shaping up the future of travel ecommerce in China.
China Eastern’s LCC ambition takes off on a strong note
08/26/2015|8:42:11 AM|
China Eastern Airlines has set up new subsidiaries in order to ensure its LCC venture, China United Airlines, takes off on a strong foundation.
Carriers in China set their sights on travel retailing
08/17/2015|10:08:09 AM|
In order to unlock revenue generation opportunities Chinese airlines need an understanding of what travel retailing means.
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