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Unlock new growth opportunities for travel brands on China’s social media platform Bilibili.

12/24/2025|2:02:42 PM|

A fresh insight every week

Equestrian tourism in China: How horse-riding holidays are gaining popularity among Millennials

12/01/2025|10:21:22 AM|

For Millennials, horseback journeys across China are emerging as a new way to travel deeper, nurture wellbeing, and connect with authentic local culture.

Chinese airlines pivot away from large jets

12/10/2025|12:00:05 PM|

Major carrier introduced the A330neo wide-body aircraft for the first time.

What Xiaohongshu reveals about Chinese travelers' new needs

12/10/2025|3:45:49 PM|

A fresh insight every week — Understand how Chinese traveler demand is changing via Chinese social media platforms.

Lufthansa exits Sichuan Airlines catering JV after 25 years

11/14/2025|5:09:40 PM|

German carrier scales back its operations in China.

New signals from Douyin show young Chinese choosing destinations by community and lifestyle

12/03/2025|3:09:59 PM|

A fresh insight every week — Here’s a quick look at how Chinese traveler demand is changing.

Foreign firms in China tighten travel budgets

11/05/2025|11:03:20 PM|

Cost-driven decisions reshape corporate travel.

Inbound tourism landscape in China’s Greater Bay Area is shifting fast

11/28/2025|10:36:11 AM|

A fresh insight every week — a must-follow series for global executives eyeing the China travel market.

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40% of China-Japan flights slashed: where is the capacity shifting?

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Over 40% of China–Japan flights in December canceled, with more than 1,900 services cut

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JTB forecasts 3% decline in Japan inbound tourism in 2026 as China outlook clouds

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