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Unlock new growth opportunities for travel brands on China’s social media platform Bilibili.

12/24/2025|2:02:42 PM|

A fresh insight every week

25 million foreigners visited China — most opted for budget hotels

12/06/2025|10:23:15 AM|

The majority of foreign guests staying at budget hotels come from Southeast Asia and South Asia.

New signals from Douyin show young Chinese choosing destinations by community and lifestyle

12/03/2025|3:09:59 PM|

A fresh insight every week — Here’s a quick look at how Chinese traveler demand is changing.

Marketing to Chinese Travelers: 3 Key Trends on Xiaohongshu

12/17/2025|4:13:07 PM|

A fresh insight every week — Understand how Chinese traveler demand is changing via Chinese social media platforms.

How young people choose their next trip today

11/27/2025|11:49:38 PM|

Over the past two years, the number of unique and specialty hotels on Douyin has increased by 73%.

Trip.com Group drives up ad costs on Xiaohongshu, squeezing smaller travel agencies

07/20/2025|6:50:07 PM|

Small and mid-sized travel agencies are struggling under pressure and turning to multiple platforms to diversify customer acquisition.

Alibaba Fliggy invests in AI livestreaming startup Sapience

10/29/2025|11:21:15 PM|

Sapience is building end-to-end AI livestreaming capabilities for hospitality industry.

Why are Chinese tourists falling in love with Penang?

11/10/2025|3:33:37 PM|

Standing at a turning point

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