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China’s hotel market enters a zero-sum game amid brand reshuffling

03/07/2025|11:20:09 PM|

More than 1,000 midscale and above hotels shut down in a year.

International hotel brands venture into China's lower-tier cities amid market shifts

03/10/2025|4:23:53 PM|

Small cities and counties dominated top destination list with highest surge in hotel bookings during the 2024 National Day holiday.

Unlock new growth opportunities for travel brands on China’s social media platform Bilibili.

12/24/2025|2:02:42 PM|

A fresh insight every week

Marketing to Chinese Travelers: 3 Key Trends on Xiaohongshu

12/17/2025|4:13:07 PM|

A fresh insight every week — Understand how Chinese traveler demand is changing via Chinese social media platforms.

Foreign airlines pulls back from China routes

11/20/2025|3:01:21 AM|

China-Thailand flights recovered only 53.8% this summer.

Hotels + travel agencies: A smarter play than competing with OTAs

11/19/2025|2:30:31 PM|

Non-standard hotels shouldn’t focus solely on private channels.

Why airlines bet on sports marketing?

09/30/2025|8:31:39 AM|

Co-creating a cross-cultural consumer experience.

Refining assets, cutting costs: How China’s hotel industry seeks value growth

10/23/2025|4:45:12 PM|

State-owned enterprises dominate China’s hotel investment landscape.

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