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Search results for “brand image”
Eight travel brands leading the content marketing conversations
12/03/2015
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5:41:28 PM
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Today, most travel brands are investing big money in it and here are some great examples of those who are doing it well
Five ways to perfect the travel booking funnel
12/09/2015
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6:28:02 PM
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Understanding the customer journey in its entirety is a puzzle that continues to challenge digital marketers, particularly when it comes to perfecting the process of online travel booking. This is a viewpoint by Tony Gray, senior director of consulting services at Webtrends.
Chinese luxury hotels equalling foreign rivals
10/27/2015
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5:29:55 PM
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Domestic travellers in China are equally satisfied with foreign and domestic luxury hotel brands, according to a study by Cathy Hsu of the SHTM in Hong Kong.
Game of hotel network expansion – who is winning?
11/12/2015
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4:10:54 PM
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Major Chinese hotel chains continue to pursue their expansion plans. HUAZHU Hotels states the roadmap is charted out, featuring a pipeline of 696 hotels.
Why on earth are tours and activities not bigger online?
11/05/2015
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8:02:37 AM
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Something happens when you put a bunch of tour and activity guys in a room, not so fresh from a day at World Travel Market London.
Luxury hotels trying to master guided selling online
10/03/2015
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6:18:38 PM
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It’s no secret that hotels would love to have a deeper relationship with customers, with direct booking seen as the best way of achieving it.
Airbnb disrupts the travel industry and marketing norms
10/20/2015
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3:24:57 PM
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Airbnb has 60 million travelers and 1 million hosts. During the first week of August 1 million people stayed in Airbnb’s in a single night; that equates to the tenth largest city in the U.S.
Hoteliers – worried about instant bookings? Learn from Amazon!
08/13/2015
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4:45:31 PM
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Over the past few weeks there has been a major shift in the travel industry that has the potential to significantly impact booking revenue for hospitality organizations.
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