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Americans Head to Web for Deals and Bookings

11/27/2008|11:56:00 AM|

25 November, 2008：According the second annual Travel Trust Index Report released by boo.com, online travel review and booking sites continue to gain the public’s trust.

Online reviews tip the trust scales over family and friends: report

11/07/2008|11:04:00 AM|

Published: 06 Nov 2008: Online travel resources are being strongly preferred over more traditional options such as travel agencies, travel brochures and even friends and family, according to a report.

Latest statistics prove trust is a must for travel sales

08/11/2007|10:38:00 AM|

As travel industry professionals we are all acutely aware of the techniques used to lure in the unwary travel consumer. But now with the acceptance of consumer generated content (CGC) and social networks such as Facebook and YouTube, obvious marketing copy may become increasingly redundant. (8/9/2007)

Trust in travel agents waning due to power of peer reviews

06/16/2007|6:21:00 PM|

14 June, 2007: Trust in travel agents is waning as more people go online to research and book their holidays, a new survey claims.

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