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Equestrian tourism in China: How horse-riding holidays are gaining popularity among Millennials

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For Millennials, horseback journeys across China are emerging as a new way to travel deeper, nurture wellbeing, and connect with authentic local culture.

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After Wyndham's decision to restructure its team in the APAC region last year, the group is building on its direct franchising in China and also plans to target consumers from lower-tier cities.

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Accor works on a domestic travel recovery promotion in China

06/23/2020|6 years ago

Accor worked with travel and social media platforms including Ctrip, Fliggy, Meituan Dianping and WeChat, capturing the pent up domestic demand for travel and even impulse consumption by rewarding loyalists.

Travel live streaming marks changes for digital marketing after COVID-19

06/24/2020|6 years ago

Live streamers need to offer popular and quality products at heavily discounted prices, but that may pose a dilemma between increasing demand and maximizing profitability.

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