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Search results for “advertising platform”
Direct booking platform Zhidingke gets funding ammunition to 'disrupt Ctrip'
11/28/2017
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3:30:55 PM
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Hotel direct booking platform Zhidingke has raised tens of millions of yuan to focus on 'direct connection, price comparison, special sale and membership sharing', as it vows to disrupt OTAs’ dominance.
Ctrip opens up data and cross-platform synergies for destination marketing
10/25/2017
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7:52:48 AM
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Ctrip is not only growing its own technologies and data for destination marketing, but also exploring cross-platform strategies by partnering with internet giants including WeChat and Google.
Bidding platform Koddi buys a hotel ad tech division from Criteo
12/08/2017
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7:45:17 PM
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Criteo, which bought performance marketing service HookLogic in a $250 million deal in 2016, has sold HookLogic's non-core hotel-focused services to bidding platform Koddi.
Ten vital distribution solutions every hotel needs to stay competitive
11/10/2017
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5:17:07 PM
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This article explores ten key distribution solutions every hotel needs in order to stay competitive and properly market its products.
Expedia gross bookings grow 11% in Q3 2017
10/27/2017
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7:40:37 AM
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Expedia reported gross bookings of USD 22.2 billion in the third quarter of 2017. Revenue increased 15% YoY to USD 3 billion, of which HomeAway took up USD 305 million, a 45% rise.
Expedia CEO on the company's culture and global growth
09/28/2017
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4:56:33 PM
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Expedia's CEO had an interview with Tnooz talking of the future M&A, automation & machine learning, metasearch, localization, data, personalization, AR&VR, advertising, opportunities & threats.
Tencent and WeChat ready to make a big play for U.S. advertisers
09/22/2017
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6:51:50 PM
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“For the first time, we are making it possible for U.S. brands to directly reach this audience through sophisticated targeting, not only in China but also when they travel to the US,” says Tencent VP.
IHG’s mantra for localization in China – be “fully embedded”
08/31/2017
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10:05:17 AM
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When you understand data, technology, media mix etc. by being in proximity with local partners, it can pave the way for apt localization, asserts Billy Turchin, VP, Digital and Voice, IHG Greater China.
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