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How to optimise the mobile travel experience

02/14/2012|12:57:03 AM|

With the ever-increasing proliferation of smartphones and tablets, mobile internet access and apps, how can travel brands optimise their mobile sites?

Travel websites second to media companies for ease-of-use

01/22/2010|9:02:19 AM|

A survey which may surprise many at the sharp end of usability and web design has found travel sites ranking behind only news and media sites for overall usability by consumers.

TUI UK increases online booking conversions by 80 percent

05/24/2007|6:24:00 PM|

May 22, 2007：The UK arm of TUI has increased online 'look to book' conversion rates by 80 per cent, following the re-launch of its hotel bookings website in March 2007. The website was redesigned in partnership with a usability specialists.

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