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Search results for “Viewpoint”
When conversation still trumps the web, can websites REALLY inspire people to travel?
07/18/2013
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11:08:56 AM
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The most authentic way to truly inspire more people to actually travel is to increase the pool of people potential travelers have to converse with, and facilitate the trip discussions in a broader group that includes looser connections.
Price, reviews and ratings: How consumers evaluate a hotel room purchase in a social world
07/16/2013
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10:48:05 AM
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While the unstructured text data (reviews) is more difficult to access and analyze, it is essential in understanding consumer buying behavior, and will ultimately be key in pricing and positioning strategies.
Venture capital for online travel startups: Lists of leading investors
07/16/2013
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10:41:55 AM
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If you speak to anyone in the travel and hospitality vertical, especially those from the early dot-com days, there are whispers of a renaissance in the marketplace.
Admit it – true innovation in travel is a bit of myth
07/16/2013
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10:07:36 AM
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Perhaps this would be my definition of an innovation: something new, whether it is a truly new thing or a new combination of things that have been around for a while, but necessarily something that opens up entirely new opportunities for the rest of the market, at the same time killing off a section of the market that becomes outdated.
4 Reasons Why Google Metasearch in Maps Matters (Travel Tuesday)
07/03/2013
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10:34:55 AM
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While metasearch continues to grow in popularity, adding flight search and Hotel Finder into Google Maps will increase consumers’ exposure to metasearch as a concept.
A brief guide to optimising travel videos and virtual tours on multiple devices
07/03/2013
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10:31:12 AM
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It is incredibly useful for brands to understand the production and presentation of media on all channels and, hopefully, drive more sales.
What hotels need to know as Google expands Knowledge Graph
06/27/2013
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10:54:49 AM
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This week, Google broadened the scope of Knowledge Graph to appear for more queries, including many hotel queries.
Hold that thought about Big Data in travel – what about Little Data?
06/25/2013
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10:33:26 AM
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Little data is all about a more personalized and enjoyable experience for your customers that builds a strong sense of brand loyalty.
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