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Discount pricing + digital tools drive domestic travel transactions in China
07/23/2020|6:04:56 PM|
Chinese online platforms are focusing on digital tools, especially live-streaming, to revive spending. The plan is to drive domestic travel sales volume through discounts, a tactic being described as a short-term phenomenon.
Trip.com mulls Nasdaq delisting; TikTok takes on lifestyle-booking | Weekly Review
08/01/2020|11:09:18 PM|
Alibaba rolls out credit-based Accommodation At Will program Suixinzhu; Skyscanner offers DMOs free advertising slots.
Unlimited passes are fine, but airlines must focus on passenger confidence
08/19/2020|5:58:40 PM|
Sales initiatives like unlimited flight passes can pave way for a decent sized cash-flow injection in the short-term. In addition to exploring more options for revenue generation, there is also a need to focus on other aspects to boost the passenger confidence.
TikTok challenges Ctrip, Meituan; Skyscanner offers free ad slots | Daily Brief
07/30/2020|12:23:21 AM|
A study finds that China's outbound tourism will recover in 6-12 months; Japan, China agree to work toward resuming travel.
Greater China leads Hyatt recovery; Generation Z brings new engine | Weekly Review
08/08/2020|11:39:08 PM|
Booking Holdings gets a triple return on Meituan investment; Jin Jiang remains Accor's biggest shareholder with a 13% stake.
Generation Z consumers present new growth engine for travel brands
08/02/2020|6:36:32 PM|
Some 10% of them make travel reservations on e-commerce platform Taobao, video-sharing app TikTok and lifestyle sharing platform Xiaohongshu.
Generation Z presents new opportunity; Alibaba Fliggy enhance loyalty rewards | Daily Brief
08/04/2020|12:13:07 AM|
China reports 207 million railway trips in July; Taiwanese airlines offer fun flights to Japan but don’t expect to land.
Travel live streaming marks changes for digital marketing after COVID-19
06/24/2020|11:08:38 AM|
Live streamers need to offer popular and quality products at heavily discounted prices, but that may pose a dilemma between increasing demand and maximizing profitability.
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