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Search results for “UGC”
Luxury hotels trying to master guided selling online
10/03/2015
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6:18:38 PM
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It’s no secret that hotels would love to have a deeper relationship with customers, with direct booking seen as the best way of achieving it.
PGC trip planning service Youpu raises multi-million yuan financing
09/22/2015
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4:43:08 PM
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Youpu, a startup specializing in independent itinerary planning for outbound travel, announced it raised several million yuan in its A Series financing round.
TripAdvisor nests in China
07/27/2015
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2:40:48 PM
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ChinaTravelNews chats with Lily Cheng, President of TripAdvisor APAC, about the Chinese travel market and TripAdvisor’s initiatives in the country.
Price, ratings and reviews: How consumers process UGC and price when buying a hotel room
08/27/2013
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10:32:35 AM
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In order to compete effectively, hoteliers must understand how their online reputation compares to the competitive set, and specifically, how they are positioned relative to the competition in the sentiment of their reviews.
How TripAdvisor Grows Scale and Network Effects: Expertise in Gathering UGC
07/02/2013
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9:44:28 AM
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It is appropriate to dig into how TripAdvisor has delivered impressive financials on the back of network effects – the competitive advantage that is most closely allied to successful digital companies.
Expedia founder among investors in Mafengwo’s Series C financing round
03/28/2015
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7:24:03 AM
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Mafengwo has received funding to the tune of US$100 million from a number of investors including Expedia’s Rich Barton.
ChinaTravelNews 2014-2015 review and highlights
01/04/2015
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3:19:18 PM
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ChinaTravelNews recaps highlights of China's travel industry for 2014 and looks ahead to the industry's future for 2015.
10 social media strategies for 2014
12/29/2013
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9:52:30 AM
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Hoteliers should make a social media splash in the new year by following these helpful tips.
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