Search results for “ReviewPro”
Cornell University’s School of Hotel Administration’s Center for Hospitality Research used a bespoke version of a software technique called text-mining to looked at a sample of 5,830 English-language reviews from TripAdvisor.The researchers offer fresh perspectives into how managers should interpret, and make use of, reviews. They also suggest specific practical actions managers could take to boost their property’s online reputation.
As we head into the new year, hoteliers need to start coming up with their new year’s resolutions to ultimately increase your hotel’s top-line revenue, 2015 was a year filled with dominating competition from OTAs and Airbnb as well as the strong push for video marketing, responsive design, and an increase in mobile bookings.
Two-thirds of online guest reviews are positive and the chattier guests write in English, ReviewPro says