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Search results for “ROI”
Ctrip vs Qunar: Difference is not only in business model but also in leadership style
11/24/2014
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6:25:15 PM
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Ctrip’s James Liang’s soft spoken, assertive, almost professorial-like tone vs Qunar’s CC Zhuang’s confident, aggressive and “we will solve whatever problems come our way” approach.
How to Reach the H.E.N.R.Y’s : The New Consumer Eldorado for Brands In Emerging Market
10/23/2014
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10:19:18 AM
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Many customers are the HENRYs, which means“High Earners, Not Rich Yet.”This group appeared in the early 2000’s in Western markets and is now growing fast in the emerging ones.
Shimao Group unveils MiniMax Hotel and MiniMax Premier Hotel brands
10/20/2014
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11:01:44 AM
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Shimao Group has recently unveiled its novel concept hotel brand, MiniMax Hotel,
Opportunities and challenges for metasearch marketing with hotels
07/22/2014
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11:47:05 AM
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As hotels continue their efforts to keep up with latest and greatest in electronic distribution, the three hottest topics continue to be mobile, social media and metasearch.
Online arena helps hotel marketers track ROI
11/13/2012
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10:10:25 AM
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Three key trends in the hotel digital-marketing space are having a simple framework for measurement, knowing what to measure and creating a compelling case for investment in measurement tools.
Travel e-commerce set for a big leap in China as intermediaries invest aggressively
08/19/2014
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8:35:04 AM
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China’s e-commerce sector continues to shine.
Social Media Generates Bookings And ROI
11/09/2012
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8:14:53 AM
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Travel brands should invest in their social media future with confidence knowing it will generate more bookings and enhance customer engagement.
Marketers weigh offline vs. online channel ROI
10/24/2012
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10:03:00 AM
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Some hotel marketers still are not ready to put all their eggs in the non-traditional marketing basket just yet. Offline marketing spend will slow significantly during the coming years.
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