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Data on its own isn’t enough, make it part of an organization’s culture

02/09/2017|9 years ago

Data alone cannot provoke change - rather accessibility, acting on it, customer support, training, incentivizing employees and ending up with the development of a customer-centric culture is key, says RJ Friedlander, CEO of ReviewPro.

Europe gears up to capitalize on prowess of China as a source market

02/22/2017|9 years ago

The European Union is preparing activities for the forthcoming EU-China Tourism Year. The decision to christen Europe as the first partner destination for the ITB China event is such initiative.

Shiji acquires majority stake in guest intelligence ReviewPro for EUR 26.36 million

01/16/2017|9 years ago

Shiji, a Chinese hotel information company partially owned by Alibaba, acquired a 79.47% stake in Spain-based hotel review company ReviewPro for EUR 26.36 million.

Dealing with OTAs isn’t only about incremental revenues

03/28/2016|10 years ago

Foreign hotels are looking into issues related to pricing, brand integrity and distribution infrastructure when it comes to dealing with OTAs in China.

Ctrip’s CPH listing proves its mettle – conversion rate higher by 15%

12/18/2015|10 years ago

Being a part of CPH or Chinese Preferred Hotel program is an investment decision for overseas properties. But it’s rewarding, too.

Early ETP adopters are happy with results

05/16/2013|13 years ago

There are 25,000 hotels signed up for ETP at present, including properties from brands such as Hilton Worldwide, Marriott, Meliá Hotels International, Iberostar Hotels & Resorts, La Quinta Inns & Suites, as well as many independent hotels.

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