Search results for “Marketing initiatives”
Payment acceptance in China is all about dealing with fragmentation
07/08/2015|10:20:12 PM|
Payment technology maturity and adoption is diverse in China. Airlines need to follow different rule sets and service levels for alternative payment types than that of credit cards.
TripAdvisor partners with CNTA and boosts localization as part of its China strategy
06/29/2015|12:46:18 PM|
TripAdvisor, has unveiled a new official Chinese name Maotuying and a CNTA partnership at a presentation of its strategic development in China held in Beijing.
Planning and promoting apps – a different ball game in China
06/25/2015|6:27:08 PM|
There are many interesting aspects that mobile specialists and marketers needs to consider in order to work on a relevant app and popularize the same in China.
eHi eyes a portfolio of comprehensive mobility solutions
06/01/2015|9:18:09 PM|
eHi is currently evaluating its P2P car rental platform, as it becomes clear that car rentals in China aren't fitting into the traditional defintion of the industry.
Programmatic advertising – travel advertisers need to be spot on with it
06/10/2015|9:24:08 AM|
OTAs like Ctrip are already eyeing benefits of programmatic advertising, whereas hotel companies need to catch up.
Ctrip gears up for tougher battles in hotel contracting in Asia
06/09/2015|7:08:01 AM|
The leading OTA acknowledges that signing of direct contracts with hotels isn’t a straightforward task in overseas markets. But the team is expanding in early days of Ctrip’s globalization.
Ctrip eyeing rewards from seeds sown over the years
05/15/2015|10:54:42 PM|
The Chinese online travel company believes its first quarter results are giving ample indication that its perseverance is about to pay off
China to have online coach ticketing for 27 provinces by year end
06/11/2015|7:15:57 AM|
Online ticket booking for highway coach services will be implemented in 27 provinces by the end of this year according to the MOT.
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