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What new shifts are emerging in China’s travel market for 2026?

01/09/2026|5:35:25 PM|

Here’s what the data reveals—and where the opportunities lie.

Marketing to Chinese Travelers: 3 Key Trends on Xiaohongshu

12/17/2025|4:13:07 PM|

A fresh insight every week — Understand how Chinese traveler demand is changing via Chinese social media platforms.

Why airlines bet on sports marketing?

09/30/2025|8:31:39 AM|

Co-creating a cross-cultural consumer experience.

Beijing’s ban on new low-star hotels: A signal of market reordering

10/22/2025|2:45:01 AM|

The new policy effecively shuts the door on most chain hotel brands currently in operation.

Overcapacity emerges as the biggest challenge for China’s aviation market

09/21/2025|12:00:10 PM|

The global airline industry’s average profit per passenger is barely equivalent to “the price of a cup of coffee.”

China’s pilot surplus: Can the global market offers a way out?

08/19/2025|11:52:50 PM|

Training has expanded too rapidly, far exceeding the industry’s capacity to absorb it.

Unlock new growth opportunities for travel brands on China’s social media platform Bilibili.

12/24/2025|2:02:42 PM|

A fresh insight every week

What Xiaohongshu reveals about Chinese travelers' new needs

12/10/2025|3:45:49 PM|

A fresh insight every week — Understand how Chinese traveler demand is changing via Chinese social media platforms.

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