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In today’s world of instant gratification, the experience during the check-out can make or break their business. Besides, there are multiple factors that airlines, hotels, OTAs and other travel e-commerce organizations need to deal with in order to ensure a transaction goes smoothly in the multi-channel, multi-device environment.
Facebook has recently given some developers access to its Messenger Chat SDK that might help them build up interactive experiences such as shopping, travel booking etc. This might offer users full-service convenience and utility via only one App. It might also ultimately further ensure Facebook's dominance on SNS.