Search results for “IdeaWorks”
Global ancillary revenue report 2017: Top 10 airlines reap over $28 billion
09/20/2017|10:20:46 AM|
The latest Ancillary Revenue Yearbook by IdeaWorks and CarTrawler reveals that the top ten airlines has leapt to more than $28 billion, compared with only $2.1 billion in 2007.
FFPs dominate most airlines’ ancillary revenue streams
07/19/2017|6:08:23 PM|
Research shows constant growth of ancillary revenues for airlines. The leader is United Airlines and Delta, with a total of $6.2 billion and$5.2 billion, and the percentages attributed to FFP are 48% and 52%.
Google says forget app versus mobile web, it’s app and mobile web
05/17/2018|3:44:11 PM|
63% of people say that when a brand forces them to download an app to access a deal, they will typically delete it shortly thereafter.
Mobile ancillaries gaining traction for airlines
02/22/2017|3:39:34 PM|
CarTrawler‘s latest ancillary revenue collaboration with IdeaWorks focuses on mobile and shows that airlines are coping better with selling seat selection than checked-in baggage.
Ancillary revenue in 2015 catalogs USD 40.5 billion for 67 airlines
09/20/2016|6:39:44 PM|
The latest CarTrawler Ancillary Revenue Yearbook by IdeaWorksCompany reveals a total of $40.5 billion in ancillary revenue, comprising 8.7% of total sales, for 67 airlines covered by the survey.
Airlines – don’t crowd the inbox
03/29/2016|9:50:25 PM|
Ancillary revenue guru IdeaWorks has taken a detailed look at six airlines’ post-booking email marketing efforts. IdeaWorks found that the big revenue earners for airlines – bags and seats – are not promoted as actively as car hire and hotels which are less lucrative.
Airlines: Leveraging Tech for Added Value
10/27/2016|9:39:12 AM|
With the increasing touch points that technology brings, airlines can leverage their auxiliary services to attract more consumers and grow revenue.
Alaska Air, Virgin America fly familiar skies
04/05/2016|1:14:44 PM|
Passengers used to opulent interiors of Virgin America planes with their recessed mood lighting and white leather seats up front might feel a bit let down to wind up on a less lavish Alaska Airlines plane
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