Search results for “Hitwise”
Priorities of female travelers – less automation and sharing, more details
12/01/2017|6:47:22 PM|
Research shows that the majority (57.84%) of visitors to travel accommodation sites are women and that female comprises nearly two-thirds of all travelers.
The war is over, and the OTAs have won
08/22/2017|11:13:42 AM|
The war between OTAs and hotels is over, but in aspects such as loyalty programs and marketing, the two sides have much potential for cooperation.
Marriott, Wyndham gain direct traffic, bookings from search
07/13/2017|1:48:33 PM|
Hotels seem to be doing a better job of driving consumers directly to their websites from search engines. Marriott International brands show the highest volume of direct site bookings for May 2017 at 26.21%.
Cruise.co.uk seals €25 million deal for German cruise OTA
08/01/2017|3:38:25 PM|
Cruise.co.uk has completed the deal to buy German cruise travel agency Kreuzfahrtberater.de, in a transaction totalling €25 million，making it the number one online cruise retailer in Europe.
U.S. hotels bank on loyalty programs in push for direct booking
07/20/2017|5:01:40 PM|
U.S hotels have heavily promoted the linkage between loyalty rewards and direct bookings. Wyndham more than tripled its share of direct bookings to 9.61 percent, and Marriott had the industry's biggest share of direct bookings, at 26.21 percent in May 2017.
Hyatt signs deal with Booking.com as hedge against Expedia impasse
07/13/2017|6:45:03 PM|
As their contract expiration deadline looms, Hyatt and Expedia are maneuvering for position with Hyatt property owners. The new Hyatt-Booking.com agreement gives Hyatt some leverage but it likely wouldn’t fully make up all the ground if the chain goes completely dark on Expedia.
House rental sites see massive traffic growth, driven by social media
10/12/2016|10:51:14 AM|
Hitwise examined the online behaviour of three million consumers in the UK and found that rental sites generally have seen a massive 112% increase in traffic over the course of the past three years.
TripAdvisor dominates web visits, so no wonder everyone is scared
11/12/2015|5:58:05 PM|
It is nearly three years since TripAdvisor started its shift away from being solely a review site (with lots of display and link advertising).
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