Search results for “E-Z”
Marriott eyes member sign-ups for Marriott Bonvoy in China
07/14/2022|2:33:29 PM|
The global hotel company has strengthened its ties with the Alibaba ecosystem and counting on Alipay, Fliggy, Tmall and Taobao to target those who are yet to sign up for Marriott Bonvoy travel program.
The 2022 Gen Z Traveler Trends Report: Short video channels popular for bookings
04/02/2022|5:22:02 PM|
OTAs were still Gen Z’s first choices when making reservations, drawing 62.5% of these young users.
Alibaba subsidiary invests in travel information provider Smart Tour Tianfu
12/07/2021|3:59:09 PM|
The government-affiliated venture will promote the development of the cultural and travel industries in Sichuan with technology.
Chinese bespoke travel provider raises millions of yuan in Pre-A round
10/11/2021|1:56:09 PM|
XMY said it has garnered 70 million users.
Travel brands look at novel ways to connect with Gen Z in China
08/03/2021|9:26:34 AM|
Gen Z is playing a vital role in recovery of the travel sector. Companies must continue to respond to the expectations of this cohort as desired.
Travel brands assess efficacy of content in evolved purchase loop
04/15/2021|5:55:47 PM|
The role of content and blending it with commerce is getting refined in China. Hotel companies also need to re-work on their tech stack to ensure they end up having a better grip on the customer journey.
Looking at novel variables for evaluating e-commerce activities of shoppers
12/18/2020|8:00:59 AM|
Where is “night economy” thriving? How can online grocery shoppers be targeted for travel products? Agile travel e-commerce brands can learn from China about how to find ways to get into the shopping loop of consumers and boost their business recovery.
Travel marketers show penchant for unconventional tactics to boost recovery
10/23/2020|9:37:25 AM|
Be it for looking beyond popular 3rd party ecosystems or supporting revenue generation post business model pivot, companies in China are open to experimenting to reach out to consumers.
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