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Travel live streaming marks changes for digital marketing after COVID-19

06/24/2020|5 years ago

Live streamers need to offer popular and quality products at heavily discounted prices, but that may pose a dilemma between increasing demand and maximizing profitability.

Accor works on travel recovery; China tightens traveler check in Beijing | Daily Brief

06/25/2020|5 years ago

China remains the single largest country with some 11.9 million scheduled flight seats last week; Accor worked with Ctrip, Fliggy, Meituan and WeChat to capture domestic demand in China.

Optimizing digital media mix in China – 5 areas demanding deeper introspection

07/09/2018|7 years ago

The constant refining of features on high-traffic ecosystems such as Tencent, search-related activity going beyond search engines or the rising popularity of an app such as Douyin, such developments demand a deeper introspection into how creative and media strategy needs to be planned out in China.

How to attain digital success in China? 8 key takeaways from ITB China

05/28/2018|7 years ago

It is imperative for foreign companies to best allocate their resources in China, work out presence on preferred channels, distribution strategy and make sure their brands remain true to what they stand for.

Luring Chinese for international travel – a game that is getting bigger and bigger

03/26/2015|11 years ago

Foreign tourism boards are trying to capitalize on this opportunity as international travel is increasingly getting more accessible for Chinese households.

Marketing to Chinese Consumers: Dragon Trail Wins 2010 CTW Chinese Tourists Welcoming Award in the Product Innovation Category

05/26/2010|15 years ago

For the seventh time, the “CTW Chinese Tourists Welcoming Award” winners, determined by an international jury of experts from inside and outside China, were presented with the awards during the COTTM China Outbound Travel and Tourism Market on April 29th, 2010 in Beijing, for providing excellent services and products for the growing Chinese Outbound Tourism market.

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