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Search results for “Criteo”
Bidding platform Koddi buys a hotel ad tech division from Criteo
12/08/2017
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7:45:17 PM
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Criteo, which bought performance marketing service HookLogic in a $250 million deal in 2016, has sold HookLogic's non-core hotel-focused services to bidding platform Koddi.
Trip.com: Earn global market shares through differentiated strategies and local teams
03/05/2019
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6:41:16 PM
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Trip.com values not only the variety and pricing of their supply but also service localization.
Mobile booking: China dominates, India leads charge
07/17/2017
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6:40:05 PM
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A report shows that mobile bookings will account for 50% of the online travel sales this year in Asia-Pacific, rising to 58% by 2020. China has the highest percentages, but the growth is strongest in India.
Tactics for mobile and multi-device travel bookings
01/24/2017
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5:25:52 PM
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Offering seamless transition between desktop and mobile not only improves shopping experience, but also helps drive customer acquisition and retention.
In mobile travel booking, apps are hot, suppliers are not
05/19/2016
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2:59:08 PM
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The latest Criteo Travel Flash Report shows that apps accounted for 57% of bookings in the first quarter of 2016.
Improving the efficacy of programmatic ads with local infrastructure
03/31/2016
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6:25:45 PM
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Criteo has recently set up a data center in China to overcome “data gaps” and build efficient connection for improved programmatic trading and real-time bidding.
A tipping point for travel, as apps overtake mobile web
02/18/2016
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12:23:36 AM
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Criteo‘s latest mobile commerce report claims that for travel purchases made from a mobile device, 58% were via an app — the first time apps have outperformed mobile web and that cross-device shopping is now the norm.
Turkey leads the pack for growth in mobile travel bookings
10/18/2016
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3:56:35 PM
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A study found that smartphone bookings are rising around the world, and hotels remain the subsector in which smartphone bookings are most common, generating one in five online bookings in Q2 2016.
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