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Search results for “CRM”
TravelClick acquires ZDirect, a hotel CRM provider
10/28/2015
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9:57:47 AM
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TravelClick, a hospitality tech provider, says it has acquired ZDirect, maker of a hotel customer relationship management (CRM) platform.
HeBS hotel marketing: Creating a data-centric personalized approach
08/11/2017
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4:08:16 PM
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HeBS Digital releases a report for hotel digital marketing which illustrates a data centric personalized marketing approach and conclude some of its best practices and cases.
Counting on technology to overcome breakdown in personalization
07/24/2017
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4:35:01 PM
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The blend of Bluetooth beacon technology, hyper local marketing, and GPS geo-fencing can help hotels to convey what they have to offer and in turn, improve the overall stay experience.
Intent Media acquires Voyat, adds hotel personalisation to arsenal
06/22/2016
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10:49:22 AM
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Digital advertising platform Intent Media has bought Voyat, in a bid to branch out and push into hotel technology services.
Key takeaways from the concluded 2017 China Hotel Marketing Conference
06/13/2017
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10:41:12 AM
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The 2017 China Hotel Marketing Conference co-hosted by TravelDaily China and ChinaTravelNews focused on “Reshaping The Experience” has successfully concluded in Shanghai. Here’re some key takeaways from the event:
Key to being customer-centric: Count on cloud + data + API
03/07/2017
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8:57:27 AM
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A guest or a consumer doesn’t differentiate between “experiences” coming from a retail brand or a hotel property. So hotel companies need to focus on customer-centricity in the complex world of accommodation shopping.
7 pillars of Shiji’s business transformation
02/16/2017
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5:14:10 PM
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Shiji envisions being a part of consumers’ lives when they “eat, sleep, shop and play”. This forms the basis of group’s latest transformation - being a platform service provider with strong data and analytical capabilities encompassing various sectors.
It’s not just about big data, leverage small data, too
01/05/2017
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9:17:34 AM
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Small data results from internal resources like PMS, channel manager, website etc. Hotels need to consider the quality and utility of small data, before looking deep into big data, intelligence and analytics.
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