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Search results for “Brand.com”
With no walled gardens, marketers gear up for new era in ad tech in China
12/30/2021
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3:19:53 PM
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The Chinese government’s decision to do away with closed ecosystems is a welcome change and marketers expect to reap certain benefits. But it doesn’t mean the impact of WeChat or Fliggy is going to reduce in any manner.
Leveraging 3rd party flagship stores for building "in China for China" business
07/05/2020
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5:23:21 PM
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Foreign hotel companies are setting up their flagship stores on Ctrip and Fliggy, and looking at them as a way to let locals shop in a way they are accustomed to.
Marriott’s Alibaba joint venture in China is part of its direct-booking strategy
07/30/2019
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6:29:24 PM
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Marriott could do a lot worse than tying its fortunes in China to the e-commerce juggernaut Alibaba.
GDS hotel bookings and ADR growth drive strong RevPAR performance
03/07/2019
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3:58:11 PM
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Rooms sold through both GDS and Brand.com channels were up 6.4 percent and 2.0 percent respectively in the fourth quarter of 2018,
Hotel direct booking efforts create lasting loyalty
02/01/2019
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5:38:19 PM
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The consumers generally believe that they won’t get a bad deal booking brand.com but they won’t get the best deal.
The six principles of personalization for hotel websites
11/14/2018
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7:59:19 AM
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The six principles are: you cannot force conversion, what users do is more important than what users "like", too many options is like no options, everything you think you know is (probably) not true, average is always wrong, increase sample size if results are inconclusive.
Hotels need to act fast and prudently to deal with fragmentation in distribution
06/01/2018
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7:39:30 AM
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Be it for what needs to be done to optimize association with a new channel/ platform or managing rate disparity and revenue leakage, some foreign hotel companies are cautious in approaching emerging options such as Fliggy, WeChat etc.
OTA and metasearch go homogeneous, search coming to an end?
05/21/2018
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7:54:12 AM
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The extreme competitiveness in travel is slowly bringing search engines, OTAs and metasearch engines to converge towards an increasingly homogeneous model.
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