Search results for “Brand.com”
Marriott’s Alibaba joint venture in China is part of its direct-booking strategy
07/30/2019|6:29:24 PM|
Marriott could do a lot worse than tying its fortunes in China to the e-commerce juggernaut Alibaba.
GDS hotel bookings and ADR growth drive strong RevPAR performance
03/07/2019|3:58:11 PM|
Rooms sold through both GDS and Brand.com channels were up 6.4 percent and 2.0 percent respectively in the fourth quarter of 2018,
Hotel direct booking efforts create lasting loyalty
02/01/2019|5:38:19 PM|
The consumers generally believe that they won’t get a bad deal booking brand.com but they won’t get the best deal.
The six principles of personalization for hotel websites
11/14/2018|7:59:19 AM|
The six principles are: you cannot force conversion, what users do is more important than what users "like", too many options is like no options, everything you think you know is (probably) not true, average is always wrong, increase sample size if results are inconclusive.
Hotels need to act fast and prudently to deal with fragmentation in distribution
06/01/2018|7:39:30 AM|
Be it for what needs to be done to optimize association with a new channel/ platform or managing rate disparity and revenue leakage, some foreign hotel companies are cautious in approaching emerging options such as Fliggy, WeChat etc.
OTA and metasearch go homogeneous, search coming to an end?
05/21/2018|7:54:12 AM|
The extreme competitiveness in travel is slowly bringing search engines, OTAs and metasearch engines to converge towards an increasingly homogeneous model.
Payment service providers help unlock Asian hoteliers growth potential
11/27/2017|1:53:43 PM|
The eCommerce growth in APAC is keeping every industry that relies on digital interactions on its toes, with online transactions expected to double from $862 billion in 2016 to $1.4 trillion by 2021.
DerbySoft, Hotelchamp join forces in name of direct bookings
10/26/2017|3:50:47 PM|
Travel distribution service firm Derbysoft and hotel direct-booking technology provider Hotelchamp announced a partnership to increase and convert hotel website traffic.
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