Search results for “Beyond Pricing”
Nudging ahead in the game of value-based pricing
12/03/2015|3:13:05 PM|
Perceived value is a big differentiator in travel e-commerce. Here we assess the significance of “value”, and what separates OTAs from hotels.
Personalisation – it’s about embracing smartness
10/11/2015|10:25:59 PM|
How are travel companies trying to be smarter with personalisation? We learn from Dave O’Flanagan, co-founder and CEO of Boxever.
Huazhu Hotel's new CEO validates group's progress
08/19/2015|11:13:48 PM|
CEO Jenny Zhang is confident about HUAZHU outperforming peers in all segments in the time to come, and expansion continuing as per the plan.
Dark horse Meituan overtakes Qunar with 33 million hotel room night sales
08/06/2015|4:33:02 PM|
After leveraging massive investment to capture first place in the lifestyle service segment, Meituan is eager to take down top OTA player for hotel bookings.
WeChat as a touchpoint – not only about business accounts or social ads
07/19/2015|10:32:40 AM|
WeChat is embracing new features, including ones that promise to simplify our lives in a “connected” world. Marketers need to find ways to own the experience via this app.
Tourico gears up to counter inimitable hurdles in China
07/23/2015|2:46:28 PM|
What is key to scaling up the high-volume, wholesale model in China? Tourico believes supporting hotel companies with right technology can be a major asset.
eHi eyes a portfolio of comprehensive mobility solutions
06/01/2015|9:18:09 PM|
eHi is currently evaluating its P2P car rental platform, as it becomes clear that car rentals in China aren't fitting into the traditional defintion of the industry.
Embracing the digital transformation in China’s travel market
03/25/2015|10:19:49 AM|
To gain a better position in this eco-system, airlines have to embracing the digital transformation to refine their business model as well as the way they deal with customers and partners.
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