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Search results for “Benchmark”
Understanding TripAdvisor’s product creation flow
05/16/2016
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9:23:55 AM
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The global hotel distribution landscape is in the middle of yet another intriguing phase. The likes of TripAdvisor and Google are to refine their offerings on an ongoing basis. Known for their dexterity, such entities have the power to build a stronger brand affiliation via their product and technology expertise, holding on to the massive traffic with valuable propositions.
5 areas that can enhance the UX strategy
05/11/2016
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11:05:23 AM
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In order to enhance user experience strategy, airlines can target low hanging fruit with collaboration, optimize the booking flow, optimize designing for different platforms, manage offer and track cross-device.
Counting on prowess of social content to fill seats
05/09/2016
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10:32:31 PM
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Cathay Pacific has been running a campaign, relying on stories/ content to entice people in the US to take the leap and travel to China.
BOC Aviation may be gauging demand for $1.5 billion Hong Kong IPO
04/25/2016
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5:06:56 PM
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BOC Aviation plans to start taking investor orders in mid-May as Asia set to overtake the U.S. as largest aircraft market
Why travel startups need to think about the 80/20 rule
04/20/2016
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5:18:42 PM
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There are 665M enplanements annually in US and we have found that 10% of travelers doing 300m of enplanements plus another 9% doing about 100m enplanements.
How to optimize travel search results with an analytics framework
03/16/2016
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9:26:20 AM
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Brand marketer could optimize search results and lift conversion rate by fully understanding search behaviors on your site and organizing the data for the development of insights to drive action and to understand your baseline for improvement.
Setting up an e-commerce brand in China – it’s about prioritizing investments
03/14/2016
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10:16:20 PM
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There is no magic bullet to succeed in China. An insight into how Thailand-based ONYX Hospitality Group is looking at apt mix of brand building and performance advertising.
Hotel sector is in turmoil, but not due to the sharing economy
03/02/2016
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12:09:22 PM
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Currently, the hotel industry is in turmoil, with both technology and consumer expectations evolving extremely rapidly; however, hoteliers tend to pay no attention to SEO and domination of online travel agencies.
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