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In an era of economic uncertainty and digital disruption, the company is reinforcing its long-term strategy and investing in technology innovation to drive growth in corporate travel management.

Trip.com Group counts on AI for efficacy of digital assets

11/27/2023|2 years ago

Continuous iterations of the group’s digital assets, including its powerful mobile app, is being driven by AI. Areas that AI is standing out is trip planning and content marketing.

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