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Why Emirates is turning to China’s regional airline

02/25/2026|3 months ago

Behind the move is a strategic shift in the Chinese market.

Emirates' A380 returns to Shanghai, signaling confidence in China market

07/11/2025|10 months ago

Beijing and Guangzhou may follow.

Emirates to launch daily direct flights between Dubai and Hangzhou

05/08/2025|1 years ago

Hangzhou will become Emirates' fifth gateway in mainland China, following Beijing, Shanghai, Guangzhou, and Shenzhen.

Why airlines bet on sports marketing?

09/30/2025|8 months ago

Co-creating a cross-cultural consumer experience.

China-Europe airfares surge as Middle East airspace disruptions trigger ticket shortages

03/04/2026|3 months ago

Some airfares have increased by as much as fivefold.

Chinese airlines reopen Middle East routes amid disruptions

03/07/2026|3 months ago

In February, direct flights between China and the Middle East reached a peak phase of recovery.

Chinese tourists flock overseas during National Day Holiday

10/10/2025|7 months ago

Holiday demand shifted abroad—regional hubs led, while long-haul made a strong return.

Middle Eastern airline adds 40% more flights to China while western carriers pull back

11/07/2024|1 years ago

This aggressive growth strategy contrasts sharply with western airlines.

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